Who is Be Good?
Founded within Falmouth University, Be Good blends research, behavioural insights and student creativity to tackle communication challenges for brands and non-profits.
Applying academic research and insights to real-world challenges
A bit of history
Be Good was founded in 2022 by Lucy Cokes, who developed our innovative agency within a university model. Lucy’s vision was to offer creative consultancy services to businesses and non-profits, while using their live briefs to create paid, real-world work opportunities for students.
Equitable learning
Live briefs are often unpaid add-ons to degree course timetables, excluding students with part-time jobs or caring roles. To tackle this, Be Good pioneered a fairer approach, integrating paid live briefs into the curriculum to make work-based learning more accessible.
Empowering students
Since launching Be Good, we’ve provided over 35 paid work opportunities for students. We’ve seen first-hand how working with real clients and problems can be truly transformative – helping learners build confidence, motivation and vital employability skills.
“I would say that working with Be Good was one of the most valuable experiences I've had through my whole year here at university. The project taught me pitching skills, really enhanced my ability to collaborate and problem solve, as well as making me feel really positive and motivated about my work.“
- MA Creative Advertising Student
We turn briefs into behavioural breakthroughs.
We help organisations transform complex challenges into clear behavioural objectives and develop practical communications that drive change.
Faculty team
The Be Good team combines industry experience with academic research to ensure projects are driven by the latest thinking and professionally delivered.
Interested in
Learn how we apply behavioural economics to create impactful social and environmental change.