We create communications that change behaviour
We are a faculty-led, student-driven consultancy and research hub in the School of Communication at Falmouth University.
We partner with brands and non-profits of all sizes to drive positive change for people and planet.
Featured Projects
Using humour to take on digital fraud and scams
We worked with Devon & Cornwall Police to make GenZ more aware of digital fraud and scams.
What is Be Good?
We’re an agency embedded in a university. We combine research with behavioural economics to tackle real-world challenges.
How does it work?
Our faculty team lead each project; our students develop the creative work. Every campaign provides paid work experience.
Why work with us?
Our students bring energy, insight, and cultural relevance – whilst our faculty team ensure the work is evidence-based and effective.
Real Projects
Real Change
Be Good provides authentic work-based learning enabling students to apply their creative skills to social and environmental challenges.
Nature Loves a
Sniff Test
Our research for Ecover led to a rare kind of detergent advertising campaign encouraging people not to wash their clothes.
Myth-busting Vaccine Scepticism
We teamed up with NHS Cornwall and Isles of Scilly to playfully tackle misinformation for a millennial audience.
When we spoke to students in Falmouth about this, there were three clear asks - social change, support and increased security. Safer Cornwall is thrilled with Be.Good’s campaign that creatively tackles violence against women and girls.
The students clearly listened carefully, carried out a substantial amount of work, and have come up with some great concepts.
Working with both the Be.Good team and your students has been incredibly rewarding.
This partnership provided a fantastic opportunity for us at the NHS to gain deeper insights into young people's perspectives on vaccinations and their approach to health communications. I hope this initiative marks the beginning of ongoing collaboration between Falmouth University and the NHS, paving the way for future projects and mutual learning.
It takes a special type of organisation to unlock the gold at the intersection of academia and application – Be.Good alongside Launchpad has done that exceptionally well.
Be Good’s research report, campaign idea and panel discussion helped Ecover develop a truly innovative campaign in the category and start a much-needed cultural conversation about the environmental impact of over-washing clothes.
Young women should not feel threatened or intimidated when they go out at night. The campaign we worked on with Justyna moves the focus firmly away from victims of sexual harassment, abuse and assault. The burden shouldn’t fall on women to keep themselves safe, especially when going out at night.
Student-Powered
Research-backed
We’re passionate about understanding what makes audiences tick and we use those insights to drive our creative work.
What we offer
We’ve helped clients with research into an audience or problem, communication strategy and creative campaign development.
Research
We uncover social, cultural, and behavioural barriers and opportunities through in-depth research, trend/market analysis and co-creation with stakeholders. Our insights have shaped campaigns on vaccine hesitancy, water-saving, and violence prevention.
Strategy
We co-create briefs, define challenges, and develop communication strategies using social research and behavioural economics. These strategic foundations ensure that campaigns have real impact.
Creative
We design and produce bold campaigns, from small print runs, to social first campaigns, and national multi-channel rollouts. All our work is pitched and professionally produced by our student teams.
Make change happen
Whether you’re here to shift behaviours or shape your future, let’s start something that makes a difference.